Does your law firm have a face?
Posted by Akina on Nov 2, 2011
When it comes time for clients to hire counsel or attorneys to find a place to call their professional home, those setting their sights on big law are often unable to differentiate one full-service giant from another. The same can happen with small to...
Maintaining Optimism
Posted by Akina on Oct 14, 2011
Weeks after our Re-Imagining the Practice of Law think tank, one participant is optimistic about changing the way lawyers perceive themselves and the way the world perceives lawyers. Deborah McMurray is a veteran legal marketer who focuses on strategy...
Clients need legal services, but what if they specifically wanted yours?
Posted by Akina on Oct 12, 2011
Attorneys are incredibly intelligent. That is not blowing smoke; that’s a bar exam verified fact. Any educator will tell you though that traditional intelligence is one thing, and emotional intelligence is another. And as an attorney, you often have to...
Got a Great Lawyer Story? Share it!
Posted by Akina on Sep 28, 2011
Lawyers don’t get a lot of positive press these days…or any days, for that matter. Reporters aren’t really looking for that warm and fuzzy human interest piece unless it’s the holidays or unless it’s an extraordinary story. And they...
Generation Generosity – Change the Game by Changing Your Mind
Posted by kwewe on May 16, 2011
Self-interest is so last decade. When you consider the economic meltdown and the crisis of ethical consciousness in the first ten years of this millennium, you only need to a peek under the covers a little to see that the root cause of much of what we...
