Making Your Clients Partners in Generosity

Most companies aren’t likely to brag about their generosity endeavors, which is why we’re always happy to do it for them. Especially when they add a twist to the way they’re giving back, which is exactly what Thinkso Creative did with their latest service campaign. The New York-based graphic design agency recently decided they would give a brand makeover to a deserving non-profit. At baseline that’s just a fabulous thing to do, and something that could really make a difference to a worthy organization trying to get their message out there. The twist? They involved their clients by asking them to participate in choosing the non-profit to receive the re-branding, and then follow the design process itself via video.

Do you recognize the third tenet of the triple bottom line at play here? What a brilliant way to create a sense of fulfillment surrounding their work, while affecting the greater good and extending that feeling of goodwill to their clients. Thinkso asked for votes. What they received was priceless. In addition to being able to help an organization in need, they created a point of connection with their clients, as well as a way for their clients to see them in action. Literally.

There are a lot of ways that law firms already give back to the communities they are part of, but taking things to that next level and allowing your clients the chance to be involved in your generosity – without asking them for money – shows them who and what you are beyond a summary of billable hours. And that can be worth much more to them in the end.

You tell us, lawyers: Are you inspired to follow Thinkso’s example and involve your clients in your service endeavors? Share how below.