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Much has been said about the decline of the current law firm business model, and many have proclaimed the demise of Big Law. We seek to create a different conversation – a conversation that focuses on the rise of Great Law and building a truly great law firm.

When Big Law focuses on developing strategies to maximize profits per partner, Great Law focuses on cultivating culture and measuring success in terms of the triple bottom line – profit, people and sustainability.

Jim Collins’ book How the Mighty Fall outlines a five-stage model of decline for how successful businesses and firms break down, break up and eventually die. If we know how the mighty fall, how can the mighty rise?

For a few, now is the time to create a new conversation about building a truly great law firm around five distinct stages that embrace the value of wisdom & authentic relationships.

To learn more about the five stages, see akina.biz/greatlaw or download more information: Digital / Print


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