Dare to Dream
Happy New Year, GenGen readers! As we launch into another fresh calendar year, we have a suggestion in lieu of the typical resolutions that occupy so many of our minds this time of year. As suggested by Whitney Johnson in the Harvard Business Review blog, we are asking you to dream. It might sound...Adapting in a Changing Legal Marketplace
In a recent blog post, lawyer/consultant Jordan Furlong made six observations about the future of the legal profession. In short, fewer people are setting out to be lawyers, yet those that do outnumber the number of available legal jobs 2-to-1. More clients are using lawyer substitutes, making use of...Leaving Your Mark as a Legal Marketer
At the Legal Marketing Association’s annual conference two weeks ago in Dallas, LMA president Alycia Sutor took a new approach to the typical president’s address to members, and posed a startling question. “So what?” she asked, referencing the impressive skills and savvy of those in attendance....Does your law firm have a face?
When it comes time for clients to hire counsel or attorneys to find a place to call their professional home, those setting their sights on big law are often unable to differentiate one full-service giant from another. The same can happen with small to mid-sized firms, particularly those that occupy the same...Maintaining Optimism
Weeks after our Re-Imagining the Practice of Law think tank, one participant is optimistic about changing the way lawyers perceive themselves and the way the world perceives lawyers. Deborah McMurray is a veteran legal marketer who focuses on strategy and technology, and she is the CEO of Content Pilot. In...Clients need legal services, but what if they specifically wanted yours?
Attorneys are incredibly intelligent. That is not blowing smoke; that’s a bar exam verified fact. Any educator will tell you though that traditional intelligence is one thing, and emotional intelligence is another. And as an attorney, you often have to ignore the latter in order to remain objectively...
