Creating a Culture That Demonstrates a Client Centric Focus
Posted by Akina on May 21, 2014
In the pursuit of creating Great Law, capturing a firm’s core is painstaking work. Knowing who you are and aligning the roles of your people takes humility, strength and vision beyond yourself. However, once the core is captured, the real work begins....
R&D Department Responds to Client Preferences and Industry Needs
Posted by Akina on May 19, 2014
Demand and pressure on law firms has reached a tipping point. Long gone are the days of “plenty”. Now, for many firms, their biggest threat comes from disruptive innovations spearheaded by new market participants. So how do firms, who don’t have a...
Re-Imagine the Sales Process Through Wisdom Selling
Posted by Akina on Mar 4, 2014
Last week a firm was set to make a pitch for millions of dollars to the CEO of a large company. That morning the firm learned that the CEO had very strong ties to another firm and that the likelihood of getting the work was nonexistent. What do you do?...
Dare to Dream
Posted by Akina on Jan 9, 2013
Happy New Year, GenGen readers! As we launch into another fresh calendar year, we have a suggestion in lieu of the typical resolutions that occupy so many of our minds this time of year. As suggested by Whitney Johnson in the Harvard Business Review...
Adapting in a Changing Legal Marketplace
Posted by Akina on May 9, 2012
In a recent blog post, lawyer/consultant Jordan Furlong made six observations about the future of the legal profession. In short, fewer people are setting out to be lawyers, yet those that do outnumber the number of available legal jobs 2-to-1. More...
Leaving Your Mark as a Legal Marketer
Posted by Akina on Apr 4, 2012
At the Legal Marketing Association’s annual conference two weeks ago in Dallas, LMA president Alycia Sutor took a new approach to the typical president’s address to members, and posed a startling question. “So what?” she asked, referencing...
