Posted by Akina on May 16, 2012
A list of credentials a mile long, years of experience and financial resources aplenty – sounds like a recipe for a leader, doesn’t it? Yet in an April post on CNNMoney, contributors Jack and Suzy Welch were quick to remind us that “perfect on paper” is not enough if your target audience doesn’t find you authentic. All the education and experience in the world won’t guarantee your clients’ trust, respect or loyalty if they feel like you are guarding yourself, going along to get along, or holding something back.
But...
Posted by Akina on May 9, 2012
In a recent blog post, lawyer/consultant Jordan Furlong made six observations about the future of the legal profession. In short, fewer people are setting out to be lawyers, yet those that do outnumber the number of available legal jobs 2-to-1. More clients are using lawyer substitutes, making use of available technology or seeking alternate solutions to their problems. And thus, the monopoly on the legal services market, once held without doubt by lawyers, appears to be dissolving. At first blush, it may sound pretty dismal....
Posted by Akina on May 2, 2012
When you hear the word “diva,” where does your mind go? For most the term conjures an image of one so brilliantly gifted they are worlds apart from others in their field – at the same time that they are famously difficult, demanding, and otherwise high-maintenance. It’s not exactly a compliment when you really think about it, though most people tend to overlook the negative connotations and focus on the talent on offer. Historically, those with specialized knowledge and skills, even lawyers, were sought out for their...
Posted by Akina on Apr 25, 2012
How would you feel if you could take something you were passionate about outside of your law practice, apply all your legal knowledge and experience to fixing a problematic aspect of that something, and make it better for yourself and for all others who are passionate about it as well? You’d probably feel pretty amazing, and find your work more fulfilling than ever before.
If it sounds too good to be possible, allow us to introduce Boston-area lawyer, and avid cyclist, Josh Zisson. As a cyclist, Zisson was aware of the many horror...
Posted by Akina on Apr 18, 2012
At this year’s recent Legal Marketing Association conference, those in attendance had the good fortune of hearing keynote speaker James Kane wax masterful about the subject for which he is a well-known authority: loyalty. Kane, whom you may remember from a post earlier this year discussing the importance of language as a gateway or barrier to relationships, is considered to be the “world’s foremost expert on what makes someone truly loyal.”
We had the opportunity to ask him a few questions, including why he cares so much...