We believe that lawyers need a new way to experience themselves, and the world needs a new way to experience lawyers.

Latest News

When Shifting Strategies, Cultural Shifts Must Follow

For a law firm to practice Great Law, its attorneys must not only understand the difference between strategy and culture, they must pursue them both separately and deliberately. A heavy emphasis on strategy cannot make up for a lack of attention to...


Giving Away the Secret Sauce

Most lawyers are accustomed to the idea of providing free legal aid to the less fortunate as part of their commitment to the pro bono ethic. But in a growing trend, some law firms are extending their generosity beyond needy individuals to include...


From Generosity to Generativity

If you’ve ever joined forces with your colleagues in the spirit of giving, whether it was taking on a pro bono client or organizing a food drive, you know the powerful effect collective generosity has on organizational culture. But there’s a...


“No” v. “Yes And…”

Seth Godin wrote a post about What “no” means. To quote him: “I’m too busy I don’t trust you This isn’t on my list My boss won’t let me I’m afraid of moving this forward I’m not the person you think I am I...


Developing the Science of Pro Bono

Last month, we shared some insights from the nonprofit organization Taproot about the advantages of establishing a formal pro bono program. Taproot is one of the key organizers of Pro Bono Week, a worldwide, multi-industry celebration of the pro bono...